AI Visibility Tracking

Most agencies will tell you they do AI search optimization. Very few will show you, every month, exactly where your business appeared in an AI answer and where it did not. We will. AI visibility tracking is the reporting layer of our AI search program. If you retain us for AI search, it is part of your program.

What AI Visibility Means

AI visibility is how often, and how well, your business shows up when someone asks an AI tool a question you want to be the answer to. It covers four things:

  • Whether your business is cited or recommended at all
  • Which prompts trigger it (“best roofer in Buffalo” versus “roof replacement cost”)
  • How the tool describes you, and whether that description is accurate
  • Who is cited instead when you are not

Google rankings have been trackable for twenty years. AI answers are newer, change more often, and only partly show up in the dashboards you already have. Google Search Console and Bing Webmaster Tools now report some AI impressions and citations, but neither shows you the answer itself or who else was named. Without tracking, you are guessing.

Why You Cannot See This on Your Own

AI answers are not fixed. The same prompt can produce a different answer tomorrow, and a different answer again for a different user. One screenshot tells you nothing. What matters is the pattern over time across a consistent set of prompts, and that takes a process.

There is no equivalent of Google Search Console for ChatGPT and the other AI platforms. Google and Bing give you some AI reporting, mostly impression and citation counts. Neither shows you the answer a customer saw, which competitors were named alongside you, or how the answer changed from one month to the next. Asking the tools a fixed set of questions on a schedule, and keeping the answers, is how you get that.

What Our AI Visibility Tracking Includes

A fixed prompt set for your business

We build a list of the prompts that matter: your core services, your service area, the research questions homeowners ask before hiring, and the comparison questions where they weigh you against competitors. The list stays stable so results are comparable month to month.

Monthly checks across the major tools

Each prompt is run through Google AI Overviews, ChatGPT, and the other major AI platforms. We record whether you were cited, the position and wording, and every other business named.

Competitor share of answer

You see which competitors are being recommended most often across your prompt set and where they are pulling ahead. This usually explains what to work on next.

Description accuracy review

We flag any place an AI tool describes your business incorrectly, lists a service you do not offer or gets your service area wrong, and we trace it to the source so it can be fixed.

One combined monthly report

AI visibility appears in the same report as your Google rankings and organic traffic. One document, one conversation, the whole picture.

What You Do With the Data

The tracking is not the point. The point is that it tells us where to focus. If you are cited for cost questions but not for “best company” prompts, the gap is reputation signals and we work on reviews and mentions. If a competitor is cited for a town you serve and you are not, the gap is location content. If a tool describes you wrong, the gap is a listing somewhere that needs correcting.

Every month the report ends with what changed and what we are doing about it. You do not have to interpret anything.

Named and linked in ChatGPT answersShare of each client’s tracked prompts where ChatGPT names and links the business100%5 tracked prompts90%10 tracked prompts70%10 tracked promptsSource: Dominguez Marketing monthly prompt tracking, September 2026.
Named and linked inChatGPT answersShare of each client’s tracked promptswhere ChatGPT names and links the business100%5 tracked prompts90%10 tracked prompts70%10 tracked promptsSource: Dominguez Marketing monthly prompttracking, September 2026.

Is This a Standalone Service?

AI visibility tracking is part of every AI search program we run. We also offer it on its own for businesses that want to understand where they stand before committing to the optimization work. Many clients start there.

Frequently Asked Questions

Monthly monitoring of whether, where, and how your business appears in answers from Google AI Overviews, ChatGPT, and other AI platforms, across a fixed set of prompts, with competitor comparison.

Google AI Overviews and ChatGPT as standard, plus other AI platforms as they gain real usage among homeowners.

Rank tracking records your position in a list of links. AI visibility tracking records whether you are named in a written answer, how you are described, and who else is named. There is no position number, so we track citation rate and share of answer instead.

Yes. The report includes the recorded answers, not just a score. You can read what the tools said about you and your competitors.

Often. The tools update their models and their sources without notice, and the same prompt can produce different results on different days. That is why we track monthly across a consistent prompt set rather than relying on one-off checks.

Not automatically. AI visibility tracking is part of our AI search programs rather than our standard SEO programs. If you are an SEO client and want it, ask us and we will scope it into your program.

See Where You Stand Today

Send us your business name and main service area. We will run a first set of prompts and send you a snapshot: where you were cited, where you were not, and who showed up instead.

Request an AI Visibility Snapshot

or call 716-919-6584