When we started working with AVA Roofing their website looked very outdated. The written content on their website was considered “duplicate content” because it was the same content as numerous other websites. This happens when website design companies reuse content instead of creating custom content for each client and website. This usually results in the website being penalized by search engines (Google, Bing, etc.) which could cause them not to rank in the search results when potential customers are searching for their business. They were also running SEM campaigns (Pay Per Click) with the average cost per click (CPC) being over $8.00.