Case Study

AVA Roofing

When we started working with AVA Roofing their website looked very outdated. The written content on their website was considered “duplicate content” because it was the same content as numerous other websites. This happens when website design companies reuse content instead of creating custom content for each client and website. This usually results in the website being penalized by search engines (Google, Bing, etc.) which could cause them not to rank in the search results when potential customers are searching for their business. They were also running SEM campaigns (Pay Per Click) with the average cost per click (CPC) being over $8.00.

Services

Before

SEM/PPC

In the year before we partnered with AVA Roofing they were running pay-per-click (PPC) campaigns that generated leads at a cost per click (CPC) of around $8.16. Since partnering with us at Dominguez Marketing, AVA Roofing lowered the average cost per click to $4.34. That’s a savings of over 45%! Along with that savings AVA also increased the number of clicks by >600 and the number of impressions by >37,000. AVA was also able to reduce their monthly maintenance cost by making the switch to Dominguez Marketing. 

After

Before

Website Design

Along with their paid online ads campaign we did a complete redesign of their website. We focused the content on their reputation as a trust worthy, local, family owned business. Second, we created a user experience with the purpose of generating more conversions (online form submissions and phone calls). Third, we developed a responsive and secure (https://) website that was easy for their potential customers to use. Lastly, we integrated a live chat plugin using Facebook Messenger through their Facebook business page so they can easily be contacted to setup appointments and better service their customers where they already are… who’s not on Facebook these days?

After

Before

Website Content & SEO

We created 26 pages of new, custom content which was copy-written specifically for AVA Roofing’s website. We made sure to include specific keywords and locations in the content to help with search engine optimization (SEO). We are continually optimizing each page to help increase their local rankings organically on search engines such as Google, Bing, and more. This will help with overall brand awareness and increase organic traffic to their website.

After

Testimonial

Mark is a great guy to work with, he's very personable and cares about your business. I would highly recommend him for any startup or well-established business. Over the past 10 years I have worked with many companies to help me advertise our business. Most of them were nothing but a good sale and once you signed the contract they forgot about you. When I first talked to Mark I did not have much interest in what he had to say but after we spoke a few times and met a couple times I decided to give it a try. Ever since he has built a new website for us and has been managing our Google Ads account and I must say we’ve seen a lot of success. Mark is local, hes motivated, and he cares about your business.
Anatoliy AP
Owner - AVA Roofing

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